內衣知識對女性內衣購買決策的影響

服裝設計與工程論文編號:FZ002   論文字數:8013.頁數:20

目    錄
摘  要
Abstract
引  言 ……………………………………………………………………………1

一．內衣市場部分   …………………………………………………………2

 （一）． 市場背景及調查  ……………………………………………………2

 （二）． 市場趨勢分析 …………………………………………………………2

二．內衣知識闡述部分 ………………………………………………………3

 （一）． 本文所述的內衣知識的定位 ……………………………………………3

 （二）． 內衣知識的詳細闡述 ……………………………………………………3

三．內衣消費者調查  …………………………………………………………10

 （一）．前期市場調查  ……………………………………………………………10

 （二）．內衣知識普及程度的調查   ……………………………………………11

 （三）．內衣知識對消費者購買決策影響的跟蹤調查   …………………………14

四．調查分析  …………………………………………………………………16

五．對內衣銷售的建議  ………………………………………………………17

摘  要：內衣比外衣更貼近人的肌膚。它對人體的呵護最為重要。然而，現代內衣突破了呵護本身，逐步演繹成雕塑和裝飾人體美的藝術品，并以其獨特的方式詮釋著歷史、社會、心理等多方面的文化內涵。它集人體解剖知識、材料性能、立體造型、人體工學和美學等多種學科為一體，逐漸發(fā)展成為服裝學科領域中一顆閃爍的明星，吸引著人們的細心關注。隨著高新科技的發(fā)展及其在紡織服裝行業(yè)中的應用，人們從纖維性能、織物結構、款式、版型、縫制工藝、后整理技術以及服用功能設計等方面對內衣進行不斷的改進，逐漸提升了內衣的總體質量和市場競爭力，而且形成了內涵豐富的內衣文化，使內衣市場逐步走向了成熟。可就是在這種趨勢下人們往往就把重點看向了材料性能款式等等高科技的衍生物，而忽略了根本，任何高科技產品如果不適合自身，那就只能造成負面的影響而失去了其價值，內衣也一樣，如果選不到適合自身的內衣或者不能正確的穿戴內衣，那只會影響自身的健康！
 故本文就內衣知識這塊做了詳細闡述，并通過各種調研從女性對內衣知識的認識程度出發(fā)，研究其對內衣的消費行為，再從程度的改變來跟蹤調查對內衣消費行為的改變。從而得到內衣知識是否存在對女性內衣消費行為的影響，并可將研究結果在實際中運用出來，希望能對內衣廠家起到一定的參考作用。

 關鍵詞：內衣知識，消費，影響

注：本文內衣均指女性內衣中的胸罩
The impact of the knowledge of underwear to the purchasing decisions of underwear of female

 Abstract:Underwear closer than the cloak to the skin. It‘s the most important care to human. However,modern underwear breakthrough in the care of their own, and gradually interpretation into the United States and sculpture and decorative works of art of the human body, and by its unique way to interpret the historical,social,psychological,and many other cultural connotation. It sets human anatomy knowledge, material properties, three-dimensional modeling,ergonomics and aesthetics,and other disciplines as one,and gradually developed into a flashing star in the areas of clothing, to attract people's attention. With the development of high technology and its textile and garment industry in the application,people continue to improve underwear from the fiber performance, fabric structure, style, type version, sewing techniques, finishing techniques and use functional design.And gradually upgrade the overall quality and market competitiveness of the underwear,and formed a culture has rich connotations of underwear,and let the underwear market gradually matured. But in this trend is often put people to look at the key properties of high-tech models, and so on the derivatives and ignore the fundamental, if any high-tech products not suitable for people own,it only have a negative impact and lost Its value,the same to the underwear.If the election less than suitable for their own underwear or not wearing the right underwear, they would only affect their own health!
Therefore,this paper do the details on the knowledge of underwear, and through a variety of research knowledge level of awareness of female, study  the consumption  behavior of female. The results will be used up in practice,hope to play a role in the reference to the underwear manufacturers.
 Key words: the knowledge of underwear, Consumption,impact