寧波市圖書出版市場存在的問題及發展對策研究

電視制片管理論文編號:DSZP002 論文字數:9472,頁數:13 附任務書,開題報告,中期檢查表,指導記錄,答辯表

目  錄  
1 緒論 1
2 寧波市圖書出版市場的現狀 2
3 寧波市圖書出版市場存在的問題 2
 3.1 盜版書市場的泛濫 3
 3.2 科技類圖書出版的大量雷同 3
 3.3 色彩與書名的不協調 4
 3.4 寧波特色書店的“窘境” 5
4 建設寧波市圖書出版市場的未來 6
 4.1 加大監管，落到實處 6
 4.2 提高創新，避免跟風 6
 4.3 簡化形式，內容新穎 7
 4.4 完善法制，破除規則 7
5 結語 8
致謝 9
參考文獻 10

摘要: 文化是一個民族的靈魂，是推動經濟發展的重要支撐，代表著一個國家和民族的文明程度、發展水平。出版是文化積淀、傳播的工具和象征，是經濟和社會發展的重要推動力。隨著經濟時代的高速發展，寧波市的圖書出版市場也有了很大的發展變化，但是我們也應該清楚地看到，這樣的繁榮背后，其實還存在著許多問題，例如：盜版書在部分書店內仍然繼續售賣、市內科普類書籍的相似性不經相同、以及五花八門的書籍名稱讓人眼花繚亂等等問題。通過對寧波圖書出版市場的深入了解，對出版市場各種問題提出具有針對性的對策意見，提高出版市場的整體效益，使其更加規范化、系統化，促進寧波圖書出版市場進一步的良好發展。
 關鍵詞：圖書出版；市場現狀；問題；對策

THE STUDY OF EXISTENT PROBLEMS AND DEVELOPMENT
 COUNTER-MEASURE OF NINGBO’S PUBLISHING MARKET
 ABSTRACT: Being the soul of a nation, culture is an important strut for promoting economic development, which represents a nation’s civilization and development level. And publishing is the tool and symbol of cultural accumulation and dissemination, also is an   important driver of economic and social development. With the rapid development of economic times, the book publishing market in Mingo City has made great changes. But we also have to see clearly that behind the prosperity of this fact, there are still manta problems. For example: the pirated books remain to be sold in some bookstores; the similarity of the city’s popular science books seem to be the same, and multifarious books names make people dazzling,etc. Through the deep understanding of Mingo’s book publishing market and measuring targeted views for various issues on it, we can make it more standardized and systematic so that it will has a promotion of further development.
 Key words：Publishing; Market status; problems; future