基于色彩心理情感的書本裝幀設(shè)計(jì)

包裝工程論文編號(hào):BZ049  論文字?jǐn)?shù):7812.頁(yè)數(shù):15

目  錄
中文摘要 I
英文摘要 II
目錄 III
1. 緒論 1
 1.1  市場(chǎng)調(diào)查 1
2. 設(shè)計(jì)部分 3
 2.1  設(shè)計(jì)開(kāi)始 3
 2.2  最終效果展示 6
3．總結(jié)與展望 10
致謝 11
參考文獻(xiàn) 12

摘 要：書籍裝幀作為一門綜合學(xué)科。它通過(guò)色彩，文字，圖像去傳遞書本內(nèi)容，并以此來(lái)吸引消費(fèi)者。而在這其中色彩則為關(guān)鍵，色彩能使我們觀看者產(chǎn)生某些不同的感覺(jué)，這雖然是出于人們的主觀意念，并且因人們的年齡、性別、文化素質(zhì)、生活習(xí)慣以及宗教信仰的不同而有差異，但是 其中卻不乏許多共同的東西。人們對(duì)色彩的感受有許多地方是共同的。色彩的沖擊力是最為明顯的。讀者一進(jìn)入書店最先吸引他們眼球的為顏色。因而在書籍裝幀中，色彩的運(yùn)用就顯得尤為重要。色彩運(yùn)用的好壞也顯得特別重要。

關(guān)鍵詞：裝幀設(shè)計(jì)；色彩；心理；情感

Abstract: Decorative art of book is considered as an integrate subject. It can deliver the books' information and try to attract consumers through various methods like colour, text, image. Colour is the most important one among all the factors, which can make the looker have different feelings after seeing that. Though there is difference originning from people's subjective thinking, and also depending on people's age, gender, education background, life style and religion belief, there still be some things in common, too. Colour is the most important one among all the factors, which can make the looker have different feelings after seeing that. Though there is difference originning from people's subjective thinking, and also depending on people's age, gender, education background, life style and religion belief, there still be some things in common, too. One thing is that people's taste may be similar from one to one. The wallop of colour is the most obvious one. When the readers walk into the bookshop, the first thing of the books that catches their eyeball is colour. Therefore, the way of using colour is extremely important in the decorative art of book. The quality of colour design plays an important role in many aspects.
Keywords：colour,book design, psychology