兒童玩具產(chǎn)品包裝的思考

包裝工程論文編號:BZ050  論文字數(shù):19213.頁數(shù):48

目錄
中文摘要 I
英文摘要 II
目錄 III
1 引言 1
2  兒童玩具包裝的現(xiàn)狀和前景 2
2.1兒童玩具包裝市場的現(xiàn)狀 2
2.1兒童玩具包裝市場的前景 3
3 兒童玩具包裝的分類討論 4
3.1 兒童玩具內(nèi)包裝 4
3.2  兒童玩具外包裝 6
4  兒童玩具包裝的表現(xiàn)形式 12
4.1 兒童玩具包裝的造型 12
4.2 兒童玩具包裝的色彩 15
4.3 兒童玩具包裝的圖案運用 16
4.4 兒童玩具包裝的文字設(shè)計 19
5  分析與思考 21
5.1 兒童玩具包裝面臨的挑戰(zhàn)和提升空間 21
5.2 兒童玩具包裝的發(fā)展趨勢 22
6 兒童玩具包裝案例分析 25
7 結(jié)果與討論 27
7.1 建立兒童玩具包裝論壇網(wǎng)站 27
7.2 針對國內(nèi)兒童玩具包裝相關(guān)問卷調(diào)查報告 31
8 總結(jié)與展望 33
致  謝 34
參考文獻 35
附件A： 36
附件B： 38

摘要：兒童是祖國的花朵和未來的頂梁柱，隨著社會經(jīng)濟的發(fā)展和人民生活水平的提高，人們越來越注重兒童的發(fā)展和教育，兒童時期的成長對每個人來說都顯得尤其重要，兒童的成長主要通過周邊環(huán)境學(xué)習(xí)和模仿所得，玩具對于兒童來說是每天都會接觸到的產(chǎn)品，因此玩具對于孩子的成長是很重要的。
 隨著商品經(jīng)濟的發(fā)展，在龐大的現(xiàn)代玩具市場上，玩具的分類越來越細，在商場貨架上的玩具種類越來越繁多，使人眼花繚亂。而包裝設(shè)計較好的玩具會首先抓住人們的眼球，相反，包裝設(shè)計較差的玩具，則可能無人問津。玩具包裝是保護、宣傳玩具的重要手段，而由于玩具產(chǎn)品是比較特殊有針對性的商品，因此在包裝設(shè)計時就一定要考慮兒童的生理和心理特點。設(shè)計出第一時間就能吸引住孩子眼球和安全性能高的玩具包裝，成為了商家之間競爭的一個重要手段。
 本文通過問卷調(diào)查的方式展開，總結(jié)分析出問卷調(diào)查相關(guān)數(shù)據(jù)報表，結(jié)合現(xiàn)在兒童玩具市場的發(fā)展和兒童玩具包裝的走向，闡述了包裝對于兒童玩具發(fā)展的重要性。從內(nèi)包裝的運輸防護和外包裝的裝潢設(shè)計兩個方面詳細探討。提倡和號召玩具包裝設(shè)計者，將玩具包裝做到環(huán)保，便于攜帶，努力創(chuàng)新個性化設(shè)計，體現(xiàn)對家長的負責(zé)和對兒童的關(guān)愛。
關(guān)鍵詞：兒童玩具；玩具包裝；思考

Abstract: Children are the flowers of the motherland and the future of the pillar, with the social  economic development and improvement of living standards, people are increasingly focused on children's development and education, the growth of childhood for everyone is the important part of our life,children growth primarily through learning and imitation from the surrounding environment, toys for children are exposed to the product every day, so toys for children's growth is very important.
 With the development of commodity economy, the huge market of modern toys, toys, more detailed classification, gathered in a wide variety of toys on store shelves, people get confused. The better toy packaging design will be the first thing can catch people's eyes, on the contrary, poor equipment design toys, you may find a little buyers. The toys are more special because of targeted products, so when the package design must consider the physical and psychological characteristics of children, Designing the attracted and safefull packaging which can catch the children’s first eye of the toys become an important means between businesses competition
In this paper, It started by way of questionnaire and summarizes the survey data report analysis, Then it combined with current market developments in children's toys and children's toys to packaging, Described the development of packaging for the importance of children's toys, The article elaborates from the inner protection packaging and outer packaging two aspects decoration design detail. Promotion and environmental protection should be called on toy packaging, easy to carry, to innovation personalized design reflects on the parents of the responsibility and care of children.
Key words: Children’s toys; Toy Packaging; Consideration