電子商務(wù)與企業(yè)的管理創(chuàng)新

   前言·······························································1

一 電子商務(wù)··························································1

（一）什么是電子商務(wù)················································1

（二）電子商務(wù)的類型 ··············································1

（三）電子商務(wù)的特點···············································2

（四）電子商務(wù)帶來的企業(yè)變革········································2

      1.電子商務(wù)的發(fā)展給企業(yè)帶來的機遇 ·······························2

      2.電子商務(wù)條件下的企業(yè)變革······································3

      3.發(fā)展電子商務(wù)是企業(yè)生存與發(fā)展的要求.............................4 

      4.電子商務(wù)管理在實戰(zhàn)中的應(yīng)用....................................4 

二 、電子商務(wù)與企業(yè)管理的創(chuàng)新·········································4  

(一)企業(yè)組織管理的創(chuàng)新 ···········································4                            

      1.企業(yè)組織結(jié)構(gòu)轉(zhuǎn)型··············································5

⑴傳統(tǒng)組織結(jié)構(gòu)的局限性·······································5

        ⑵電子商務(wù)的發(fā)展對企業(yè)組織結(jié)構(gòu)變革的要求····················5        

        ⑶.電子商務(wù)下企業(yè)組織結(jié)構(gòu)轉(zhuǎn)型的思路···························5

      2.企業(yè)財務(wù)管理的變革············································6

        ⑴企業(yè)從封閉式財務(wù)管理走向開放式財務(wù)管理······················6

⑵.企業(yè)從靜態(tài)財務(wù)管理走向動態(tài)財務(wù)管理·························6

        ⑶.企業(yè)財務(wù)管理從經(jīng)驗性財務(wù)管理向理性財務(wù)管理轉(zhuǎn)變·············6

     3.企業(yè)文化重塑···················································6

        ⑴.電子商務(wù)對企業(yè)文化的沖擊···································7

    ⑵.企業(yè)文化重塑的內(nèi)容·········································7

        ⑶.電子商務(wù)條件下企業(yè)文化重塑需注意的問題·····················7

4.企業(yè)人力資源管理創(chuàng)新············································8

  ⑴.電子商務(wù)環(huán)境下的人力資源變革·······························8

       ⑵.電子商務(wù)條件下的企業(yè)人力資源管理策略························8

  (二)、企業(yè)運營管理的創(chuàng)新············································9

   1.企業(yè)物流管理的創(chuàng)新···············································9

   2.企業(yè)供應(yīng)鏈管理創(chuàng)新···············································10

   3.企業(yè)營銷管理創(chuàng)新·················································11

企業(yè)發(fā)展電子商務(wù)的應(yīng)對措施·······································13

參考文獻·····························································14

                              摘要

以網(wǎng)絡(luò)和計算機為代表的信息技術(shù)的迅猛發(fā)展，帶動了一次新的世界性生產(chǎn)方式、經(jīng)濟結(jié)構(gòu)和消費結(jié)構(gòu)的重大變革，有力的推動著社會生產(chǎn)力的發(fā)展和進步，促進現(xiàn)代社會進入電子化、數(shù)字化的網(wǎng)絡(luò)經(jīng)濟時代。

隨著網(wǎng)絡(luò)信息技術(shù)的不斷進步和信息資源的開發(fā)利用而產(chǎn)生和發(fā)展起來的電子商務(wù)，作為網(wǎng)絡(luò)經(jīng)濟時代的一種主流商務(wù)方式，帶來了傳統(tǒng)企業(yè)經(jīng)營環(huán)境和經(jīng)濟貿(mào)易方式的變革，極大地沖擊了企業(yè)的生產(chǎn)運作、經(jīng)營管理。在電子商務(wù)環(huán)境下，企業(yè)如何根據(jù)新時期新的商務(wù)方式的特點和要求，對現(xiàn)有的運作管理模式進行改革創(chuàng)新，從而不斷適應(yīng)市場環(huán)境的變化，實現(xiàn)企業(yè)的持續(xù)穩(wěn)定發(fā)展，是任何企業(yè)都必須認真對待的重要問題。

適應(yīng)信息技術(shù)的發(fā)展潮流，進行電子商務(wù)環(huán)境下企業(yè)運作規(guī)律和管理思想的創(chuàng)新研究，幫助企業(yè)開展和逐步完善電子商務(wù)，實現(xiàn)企業(yè)科持續(xù)發(fā)展，是本文的研究目的。

本文采用多種方式，分析論述了電子商務(wù)的基本概念和形式，企業(yè)在電子商務(wù)環(huán)境下的變革。重點研究了在電子商務(wù)環(huán)境下，企業(yè)的組織結(jié)構(gòu)、營銷管理、財務(wù)管理和企業(yè)文化等的變革創(chuàng)新，并結(jié)合電子商務(wù)實踐探討了我國企業(yè)現(xiàn)階段開展電子商務(wù)存在的問題和對策，指出企業(yè)的發(fā)展，企業(yè)的變革和企業(yè)管理創(chuàng)新勢在必行。

     關(guān)鍵詞：電子商務(wù)   企業(yè)管理    創(chuàng)新