我國老年旅游市場現(xiàn)狀與對策研究

目 錄

旅游業(yè)背景····························································3

旅游業(yè)的概念·······················································3

中國旅游業(yè)發(fā)展階段·················································3

中國老齡化分析························································4

中國老齡化趨勢·····················································4

1、我國老年人數(shù)量大，發(fā)展態(tài)勢迅猛··································4

2、地區(qū)間發(fā)展不均衡，城鄉(xiāng)倒置······································4

3、高齡化趨勢加劇··················································4

4、獨居老人和空巢老人增速加快，比重增高····························4

老年人消費產業(yè)·····················································4

中國老年旅游市場戰(zhàn)略方針··············································5

（一） 老年人旅游消費習慣·················································5

 1、地域集中性強····················································5

 2、短線游比重大····················································5

 3、費用來源多樣化··················································5

 4、休閑養(yǎng)生類受青睞················································5

 5、中意淡季出游····················································5

 6、深度體驗游獲青睞················································6

 7、出游同伴選擇范圍小··············································6

（二） 老年旅游存在的弊端·················································6

 1、開發(fā)老年人旅游產業(yè)的成本和風險較高，阻礙了廣泛深度開發(fā)的腳步····6

 2、夕陽紅旅游產品缺乏針對性，已成型的旅游行業(yè)管理不規(guī)范············6

 3、消費觀念落后，無法給老年旅游市場帶去足夠的活力··················7

四、老年旅游發(fā)展對策······················································7

（一）開發(fā)適合老年人的旅游產品及服務······································7

 1、注重旅游產品的創(chuàng)新，豐富老年旅游市場產品種類····················7

 2、重視老年人的特殊需求，提供更為人性化服務························7

（二）政府對老年旅游的政策支持············································7

1、健全老年旅游的服務監(jiān)管體系·····································7

2、政府機構對老年旅游方式的倡導及宣傳·····························8

五、結論··································································8

我國老年旅游市場現(xiàn)狀與對策研究

內容摘要

人口老齡化是我國現(xiàn)在的必要趨勢，根據聯(lián)合國的數(shù)據顯示，目前全球老齡化人口已達到6.29億，我國不僅是世界人口最多的國家之一，也是世界老年人最多的之一，老年人的夕陽生活已經成為我國民生問題了。本文針對旅游的背景、旅游產業(yè)的發(fā)展、老年人的旅游市場現(xiàn)狀、老年旅游市場的弊端及對策做出了一系列的陳述及探討。老年旅游市場將會成為旅游產業(yè)中一個潛力巨大的系列，不僅能為旅行社帶來一定的利益，同時會帶動老年人系列產品及服務的提升及熱銷，既能豐富老年人的退休精神文化生活，也能積極響應政府的養(yǎng)老事業(yè)發(fā)展，構建和諧社會。

關鍵詞：老齡化 旅游業(yè) 老齡旅游