論英漢廣告翻譯中的增補(bǔ)譯法

論文編號(hào):YY736  論文字?jǐn)?shù):3154.頁(yè)數(shù):08

論英漢廣告翻譯中的增補(bǔ)譯法

On Supplementation in Translating English-Chinese Advertisements
 
摘要：隨著我國(guó)與國(guó)際經(jīng)濟(jì)、文化交流合作的不斷發(fā)展，廣告的重要性日益凸顯。廣告翻譯的重要性也不言而喻。由于英語和漢語在語言文化上存在巨大差異, 因此在英漢廣告翻譯中采用增補(bǔ)譯法的現(xiàn)象普遍存在。目前有關(guān)英語廣告研究領(lǐng)域?qū)W術(shù)論文的數(shù)量已相當(dāng)可觀，對(duì)英語的特點(diǎn)和翻譯策略進(jìn)行探討，研究范圍已覆蓋英語廣告的大多數(shù)領(lǐng)域，而對(duì)英漢廣告翻譯的增補(bǔ)譯法的研究還稍顯薄弱，筆者試圖結(jié)合英語商品廣告的翻譯實(shí)例，從名詞、動(dòng)詞、形容詞、四字格、以及其他語義信息方面探討英漢廣告翻譯中的增補(bǔ)策略，在前人研究基礎(chǔ)上進(jìn)一步分析和思考如何運(yùn)用增補(bǔ)策略使國(guó)內(nèi)廣告翻譯更符合漢語的語言特點(diǎn)、語言習(xí)慣，文化習(xí)俗以及中國(guó)人的審美需求等。

關(guān)鍵詞：廣告翻譯; 增補(bǔ)譯法； 增補(bǔ)策略

Abstract: With the continuous development of cultural exchanges and economic cooperation between China and foreign countries, advertising becomes increasingly prominent. The importance of translating advertisements is self-evident. The supplementation is commonly seen in the Chinese translation of English advertisements because of the enormous distinctions between English and Chinese in language and culture. There is a considerable number of academic papers on the features and translation strategies of English advertisements. The research covers most of the English advertising sectors, but the research on the supplementation is still weak. So the paper tries to take English advertisements translation for examples and probe into the strategies of the English advertisements translation from the aspects of nouns, verbs, adjectives, four word lattices, and other semantic information in order to further analyze and illustrate how to use the strategies of supplementation and make the domestic advertisements more accordance with Chinese language characteristics, language habits, cultural customs as well as Chinese aesthetic demand, etc.
 
Keywords: advertisement translation; supplemented translation; supplemented strategies

Contents

1. Introduction 2
2. Supplementing Strategies………. 2
 2.1 Supplementing Nouns.  2
 2.2 Supplementing Verbs.  . 3
 2.3 Supplementing Adjectives  .4
 2.4 Supplementing Four-words Structure .4
 2.5 Supplementing Other Semantic Information.5
Conclusion.  5
Acknowledgements.,6
References.,7