企業電子商務開展的難點與對策研究

目錄

引言································································2

一、電子商務的概念 ·················································2

二、我國電子商務發展的歷程··········································3

（一）第一個時期（初創期）············································3

（二）第二個時期（快速發展期）········································3

（三）第三個時期（創業發展期）········································3

三、企業開展電子商務存在的難點······································4

（一）對電子商務本質認識不足········································4

（二）計算機存在安全隱患·············································4

（三）消費者觀念轉變難度············································4

（四）創新性不夠，存在盲目跟風現象··································5

（五）企業人才匱乏··················································5

四、企業開展電子商務的活動對策······································6

（一）提高全民族對電子商務的認識····································6

（二）電子商務發展需要政府和企業的積極參與和推動····················6

（三）加強安全技術的研究············································6

（四）鼓勵試點，積極引導，推動企業參與電子商務·······················7

（五）開展電子商務要以企業實際出發··································7

（六）加強人才培養···················································7

五、總結·····························································8

六、參考文獻·························································8

引言

   電子商務作為當今市場一項重要的商業模式，在我國經過近30年的發展。相較于傳統商業模式以其方便快捷，低成本的優勢得到迅速發展。催生出了一大批巨型企業，如阿里巴巴，聚美優品，京東等等。讓人們看到了電子商務領域的巨大潛力。

   電子商務不僅提供了生活中所需求的商品，同時也正逐漸改變著人們的生活方式。為我國企業提供了良好的發展機會，也讓中小企業具有和大企業同等的機會，使得中小企業在市場上不再因為經濟規模小而受到限制。企業可以及時的獲取和發布相關的信息，迅速的擴展企業的業務。然而很多企業對電子商務的認識不足，盲目的開展電子商務活動，并沒有獲得很好的經濟收益甚至出現虧損。如何能在電子商務的大潮中占據一席之地。本文擬對企業電子商務的難點和策略進行分析和解讀。