摘要：本文擬從傳統元素蘊涵的文化意義及傳統元素在現代標志設計中的運用兩大方面，同時結合本人畢業設計的實例，分析傳統文化在現代標志設計中的價值。并就如何更好的挖掘和發揚傳統元素在視覺傳達中的作用做進一步的思考。
Abstract: This paper tries to analyze the value of traditional culture in the process of modern symbol design in two aspects, cultural significance embodied in traditional elements and exertion of traditional elements in modern symbol design, referring to the examples introduced in the author's graduation design. Meanwhile, it also presents further exploration on how to better deepen and carry forward the function of traditional elements in the course of visional communication.
