Abstract
Five Forces Analysis model what the Michael • Porter was made in the early 80's, it have-to-business strategy of the far-reaching impact on the global. For the analysis of competitive strategy to be effective in the analysis of customer's competitive environment. In this paper, Porter's Five Forces model of awareness and understanding, from the bargaining power of suppliers, the bargaining power of buyers, potential competitors from entering the capacity of the alternative capacity alternatives, the industry competitors, such as the competitiveness of the current five context, with real-life network in TaoBao experience to set up a clothing store a combination of experience. Use the value model, the bargaining model, multiple regression model model. Taobao shop with the course of the competition encountered by the analysis model through the analysis of bargaining in terms of price to determine the factors determining the course, and then principal component analysis through multiple Taobao shop on the competitive factors in the competition analysis of the contribution rate in order to determine the most The main competitive factors in the competition and how to survive, to develop the strategic direction of the development of decision-making.
Key words: Porter's Five Forces model; Competitive relationship;
Taobao shop; Multi-linear programming; Development strategies
