ABSTRACT
I am in the context of the following based on the completion of this article:The after-sales operation was previously viewed as a back-end operation at most companies. It has become increasingly more apparent that after-sales are an important revenue generator and a key contributor to customer satisfaction, support, and loyalty. In overseas markets, the proportion of profit in after-sale service may reach as high as 70 percent.Manufacturing corporations aim to sell their goods while they try to keep a sound customer relationship by providing high quality after-sales service. This is because while such services have always been important in marketing and sales industries, they are currently gaining importance in the manufacturing industry as well.
This article discusses the basic idea of CRM，and has a description of the basic meaning, development history, background, market, etc for CRM. Discusses the perfect after-sales service is an important means for the protection of CRM to improve the quality of after-sales service is to improve market share. Achieves the collation and correlation analysis of Hangzhou office of IBM's sales records of several large customers.Completes the call of x services to organize and chart analysis,at the end,made some of my own insights
