上海創意集聚區本土文化發展戰略分析

文化產業管理論文編號:WHCY075 論文字數:16383,頁數:23 附任務書,開題報告,外文翻譯,文獻綜述

 目 錄
1 選題的背景及意義 1
1.1經濟、政策方面背景及意義..1
 1.1.1 經濟背景及意義..1
 1.1.2 政策背景及意義..1
1.2 國內外研究現狀2
 1.3   結論. .3
2   相關概念的界定..4
2.1 文化產業與創意產業的區別及聯系.4
2.2 創意集聚區與創意園區的區別及聯系4
 2.2.1 創意集聚區.5
 2.2.2 “集聚區”與“園區”的關系..5
 2.2.3  創意產業集聚區的由來5
 2.2.4  上海創意產業集聚區的類別.5
       2.3 創意場域6
3 針對田子坊創意集聚區的個案研究 6
3.1 田子坊的總體概況..6
3.2 該個案研究的典型意義7
         3.2.1 發展規模處于國內領先地位7
         3.2.2 區位條件典型性..7
         3.2.3 空間布局典型性..7
         3.2.4 兩周需求的融合..9
         3.2.5 功能定位的典型性與功能的發展擴大..9
       3.3 內部組織結構發展現狀9
       3.4 田子坊創意度分析10
         3.4.1 調研基本思路.10
         3.4.2 “創意度”得出法..10
         3.4.3 創意度得出結論11
       3.5 田子坊的消費狀況11
         3.5.1 消費類別11
         3.5.2 商品價格11
         3.5.3 消費人群12
       3.6 個案研究結論..12
       3.7 田子坊改造建議及意見.12
4 上海創意集聚區發展存在問題及解決方案 13
 4.1 上海創意集聚區發展中存在的問題..13
 4.2 具體問題的解決辦法..13
 4.3 通過上海本土文化的進一步擴展實現本土化發展戰略14
 4.3.1 具體成功案例.14
 4.3.2 將上海定義為本土文化交流平臺..14
 4.3.3 上海的優勢..15
5 基于個案研究和相關閱讀的啟示 15
 5.1利用“后世博”的機遇..15
 5.2創意產業發展的測量方式.15
 5.3打造自主品牌.15
致 謝 17
參考文獻 18

摘要：上海市第九次黨代會報告提出,要“把上海建設成為文化要素集聚、文化事業繁榮、文化產業發達、文化創新活躍的文化大都市”。并努力實現“中西融合”的設想，和提高城市“軟實力”的目標。實現這些目標的前提是大力發展創意產業，而創意產業集聚區的建設對創意產業發展十分重要。
 然而,與文化大都市的戰略目標相比,上海文化產業與政策目標上仍存在較大差距。其中最大的差距在于強勢文化品牌不多，海外市場仍沒有打開。而解決以上問題就必須創建上海創意產業中的“本土文化”產品及服務，必須突出地區特色，這是世界性創意都市所必須擁有的特質。
 本文將通過現有理論對上海創意集聚區進行分類，并選取適宜進行本土化改造類別的創意集聚區，進行個案分析，通過國內外橫向、縱向比較尋找出與論文相關性大的問題并提出“本土化”發展戰略。
 
 關鍵詞：上海；創意集聚區；本土化發展戰略；城市軟實力

The Srategic Analysis of the Development of Local Culture in ShangHai’s Creative Concentrated Areas
Abstract: In the ninth congress of party representatives the report says that Shanghai is planed to become a metropolis with centralization of various kinds of cultural notions, prosperity of cultural activities, advancement of cultural industries and abundance of cultural innovation. A series of policies have been made for development of the innovative industry and the idea of the innovative city has been brought up, which witnessed the great attention of the municipal government paid on the goal of realizing the fusion of Eastern cultures and Western cultures and increasing the capacity in soft power. The construction of cultural innovative industries convergent areas is important to the innovative industries that are the premise of achieving that goal.
However, there is a great gap between the actual situation of the Shanghai cultural industries and the municipal policies related to the plan of metropolis. For example, in cultural industries there are few strong cultural brands that have strong competitiveness in the international market. To address such a problem, the local cultural innovative products and services should be attached great attention, which characterize each metropolis in the world.
In a horizontal and vertical contrast and comparison from studies home and broad, this paper is aimed to offer the developmental strategy of the cultural localization by classifying the cultural innovative industries convergent areas in Shanghai according to the application of the related theory and analyzing the case that is adaptable to the reform of cultural localization.
 Key Words: Shanghai; cultural innovative industries convergent areas, local developmental strategy, urban soft power