There is a famous barrel principle in management field: if these boards are varies in length, the barrel’s largest capacity depend on the shortest barrel but not the longest one. Later, some people pointed out that the barrel’s largest capacity not only depend on the length of the boards, but also the degree of the board’s closely. A hotel like a big barrel, the service’s good or not depend on the hotel’s the degree of the board’s closely on departments, but not only the several good employees. This article form the lijing hotel’s status, analysis the problems on the service marketing and point out that these problems are about the hotel’s image, the employees, the departments of the hotel, and the industry informatization. The article also point out that some countermeasures according to these problems, such as implement customer satisfaction strategies, best internal service, establish customers’ files system and implementation marketing diversified.
Keywords: star hotel service marketing internal marketing
