As the economy and the development of Internet technology, network marketing apparel into Garment Industry has become an inevitable trend. Clothing consumption has been prosperous and flourishing with the Web consumer. China is the world's biggest superpower in garment production and consumption having many garment enterprises. With China's accession to WTO, fashion market is increasingly competitive as foreign apparel giant have entered the Chinese market. The rapid infiltration because of Network marketing on the garment and thus the great advantages being showed, attract widespread attention in China's garment enterprises. Many enterprises began to implement Internet marketing strategies. This is my dress in the full knowledge of Shangyu meida clothing, combined with the development of networking, the status quo and development trend of clothing in network marketing ,to Analysis the concepts of 4C Theory, Elaborate it's advantages and disadvantages and problem, to Shangyu meida clothing case study to make a complete dress of Zhejiang clothing enterprises for the company's online marketing solutions for the Boss clothing company gain an advantage in future competition, but to point out their views.
KEYWORDS: Garment Industry, Network Marketing,4C theory
