關鍵詞：旅游景點，旅游推廣，旅游宣傳片，視頻包裝
ABSTRACT
With the social and economic development, people's living standards improve, more and more areas make developing tourism industry as one of the most important strategies of the promotion of regional economic development. The methods of promoting tourist attractions are becoming increasingly diverse. In addition to traditional radio, television, newspapers, journals, news agencies and Internet promotional methods, and some new promotional methods have become increasingly appear.
In this paper, the video for the media, by the way of tourist attractions’ promotional video, and directly pass the large amount of attractions’ information to visitors.With the high quality of picture effects, attraction features are shown image, vividly and concretely, shape the image of tourist attractions,enhance the visibility of tourist attractions .Express full of tourist attractions, outstand distinct personality of tourist products. By way of promotional video, special tourism products. Pay attention to improving the local tourism product class, to enrich the cultural connotation, strengthen the tourism of knowledge and interest, and thus to attract more tourists, and expand the market share. According to local conditions, resources and regional tourism market demand, it needs to elaborate layout, the depth development, careful planning.
