ABSTRACT
With the social and economic development, the external image-building enterprises increasingly important, if a company has a good corporate image, which the company's influence in the market will be relatively large, then the enterprise should be more competitive, able to better develop. With the development of various promotional techniques, simply can not be good for print media has been demonstrated to meet the corporate image, need to be more flexible and lively, easy to promote corporate image as a form of carrier. API is not only a picture of the beautiful, lively content, can unify the corporate image and product features. The multimedia API features into a small, targeted audience, broadcast locations and flexible.
Based on the background of the development of corporate culture, corporate culture, the characteristics of the video packing understanding, to make "oil peddler" propaganda video of the master plan, specific to the song MV corporate videos and corporate design, photography, production and packaging. Making the "oil peddler," a good image of the enterprise into the videos.
Now the video category for the development of media, corporate videos is a more accessible, intuitive faster and more cost-effective promotional tool.
Keywords: corporate image, corporate videos, video effects, video post
