集安市旅游市場開發(fā)研究

論文編號:LY077   論文字?jǐn)?shù):9186,頁數(shù):15  附開題報告，文獻(xiàn)綜述

集安市旅游市場開發(fā)研究
摘  要
 本文在闡述集安市旅游資源基本情況和分析其旅游市場開發(fā)的制約因素和存在問題的基礎(chǔ)之上，提出了有效開發(fā)集安市旅游市場的策略。
 集安旅游市場存在的問題。首先旅游市場細(xì)分不盡科學(xué)，定位不合理，直接導(dǎo)致了旅游市場開發(fā)策略沒有針對性。其次旅游專業(yè)人才缺乏，沒有給當(dāng)?shù)靥峁��?qiáng)大的人才保障和智力支持，第三是資金缺乏，基礎(chǔ)配套設(shè)施投入力度不夠，致使某些景區(qū)的可進(jìn)入性較差，嚴(yán)重影響消費(fèi)者的旅游體驗(yàn)。第四旅游產(chǎn)品開發(fā)深度不夠，組合體系不完善，覆蓋范圍較小；第五宣傳力度不夠，品牌意識淡漠，使旅游市場開發(fā)難度較大。這些都直接影響著集安旅游市場的開發(fā)效果。
 要在綜合考慮區(qū)域位置、經(jīng)濟(jì)條件、民族習(xí)慣的基礎(chǔ)上科學(xué)細(xì)分旅游市場；大力引進(jìn)高素質(zhì)旅游專業(yè)人才，完善旅游市場開發(fā)人才培養(yǎng)體系，提高旅游開發(fā)人員的綜合素質(zhì)；優(yōu)化融資渠道，提高資金實(shí)力；提高開發(fā)深度，完善旅游產(chǎn)品組合體系來擴(kuò)大集安市旅游產(chǎn)品的覆蓋范圍，爭取更大的客源市場;科學(xué)營銷，提升品牌形象。
 
關(guān)鍵詞：集安；旅游市場開發(fā)；旅游業(yè)；市場營銷

 ABSTRACT
 Based on elaborating Ji′an tourism resources and analyzes its basic factors restricting the development of tourism market on the basis of problems, and puts forward effective development strategies Ji′an tourism market, the overall conclusion is as follows:     Ji′an tourism market existing problems. Set Ann tourism market existing problems. First tourism market subdivision not science, positioning unreasonable, led directly to the development of tourism market strategy not targeted. Secondly tourism professionals lack, didn't give local provide powerful talent security and intelligence support, and the third is the lack of funds, basic facilities, leaving some investment not enough scenic accessibility is poorer, seriously affect consumer travel experience. The fourth tourism product development depth insufficiently, combination system is not perfected, coverage small; Fifth, the brand consciousness publicity glance, make the development of tourism market difficulty bigger. These are directly affects the development of integrating Ann tourism market effect.
     To the comprehensive consideration regional position, economic condition, on the basis of ethnic habits; scientific subdivision tourism market Vigorously introduce high-quality travel professionals, improve the tourism market development talent cultivation system, improve the comprehensive quality of tourism development personnel; Optimization financing channels and raise capital strength; Improve the depth, improve the tourism product development Jian combination system to expand coverage, and tourist products for more tourist market; Scientific marketing, enhance the brand image. 
 Keywords: the city of Ji′an; The development of tourism market; tourism

目 錄
一、緒論 1
（一）研究的背景 1
（二）研究的意義 1
（三）研究方法 1
（四）文獻(xiàn)綜述 2
二、集安市旅游市場開發(fā)存在的問題 3
（一）旅游市場細(xì)分不盡科學(xué) 3
（二）旅游專業(yè)人才缺乏 4
（三）旅游基礎(chǔ)設(shè)施不健全 4
（四）旅游產(chǎn)品開發(fā)深度不夠 5
（五）品牌效應(yīng)不強(qiáng) 5
三、集安市旅游市場開發(fā)策略 6
（一）科學(xué)細(xì)分旅游市場 6
（二）引進(jìn)與培養(yǎng)并重，提高旅游開發(fā)人員的綜合素質(zhì) 6
（三）完善基礎(chǔ)設(shè)施 7
（四）深入開發(fā)旅游產(chǎn)品 8
（五）努力提升品牌形象 8
四、結(jié)論 9
參考文獻(xiàn) 10
致謝 11