企業(yè)網(wǎng)站設(shè)計(jì)的視覺化研究

教育技術(shù)學(xué)論文編號:JYX095  論文字?jǐn)?shù):18151.頁數(shù):37

目錄
摘要 I
Abstract II
第1章 引言 1
1.1 什么叫做企業(yè)網(wǎng)站 1
1.2 中國企業(yè)網(wǎng)站發(fā)展現(xiàn)狀 2
第2章 企業(yè)網(wǎng)站設(shè)計(jì)的需求 4
 2.1 企業(yè)網(wǎng)站的意義 4
 2.2 企業(yè)網(wǎng)站設(shè)計(jì)視覺優(yōu)化的需求分析 5
第3章 企業(yè)網(wǎng)站頁面設(shè)計(jì) 9
 3.1 網(wǎng)頁設(shè)計(jì)的概念 9
 3.2 網(wǎng)頁設(shè)計(jì)的內(nèi)涵 9
 3.3 網(wǎng)頁設(shè)計(jì)的特點(diǎn) 9
 3.4 從美學(xué)角度看企業(yè)網(wǎng)站的頁面設(shè)計(jì) 10
 3.5 網(wǎng)頁布局的基本形式 11
 3.6 網(wǎng)頁設(shè)計(jì)的視覺優(yōu)化策略 14
第4章 企業(yè)網(wǎng)站視覺優(yōu)化標(biāo)準(zhǔn) 15
 4.1企業(yè)網(wǎng)站視覺優(yōu)化標(biāo)準(zhǔn) 15
 4.2 企業(yè)網(wǎng)站與文化結(jié)合的視覺效果 16
 4.2.1 國內(nèi)企業(yè)網(wǎng)站 16
 4.2.2 國外企業(yè)網(wǎng)站 19
第5章 設(shè)計(jì)實(shí)踐及實(shí)例 23
 5.1 網(wǎng)頁設(shè)計(jì)工作流程 23
 5.2 設(shè)計(jì)實(shí)例介紹 24
 5.2.1 龍光公司的網(wǎng)站 24
 5.2.2 樂程文化傳播有限公司的網(wǎng)站 27
 5.2.3 80印象館 29
第6章 結(jié)束語 31
參考文獻(xiàn) 32
致  謝 34

摘要
 在信息化快速發(fā)展、網(wǎng)絡(luò)日益普及的今天，企業(yè)網(wǎng)站已成為宣傳自身形象的一個窗口，也是企業(yè)和客戶之間的有效紐帶, 是企業(yè)信息化建設(shè)的重要組成部分。但實(shí)際調(diào)查卻表明，企業(yè)的這些門戶網(wǎng)站并沒有發(fā)揮應(yīng)有的功效。
 本文闡述了企業(yè)網(wǎng)站概念、意義及作用，分析了中國企業(yè)網(wǎng)站發(fā)展的現(xiàn)狀及企業(yè)網(wǎng)站設(shè)計(jì)視覺優(yōu)化的需求分析。企業(yè)網(wǎng)站視覺化的基礎(chǔ)是網(wǎng)頁設(shè)計(jì)，由此，筆者詳細(xì)地研究了網(wǎng)頁設(shè)計(jì)的概念、內(nèi)涵及特點(diǎn)，并從網(wǎng)頁布局、美學(xué)的角度提出了網(wǎng)頁視覺優(yōu)化的策略，即視覺整體化、平衡優(yōu)化、組合優(yōu)化。
 然而，網(wǎng)頁設(shè)計(jì)與企業(yè)網(wǎng)站要融合為一個整體的核心是如何在網(wǎng)頁設(shè)計(jì)中體現(xiàn)企業(yè)的文化內(nèi)涵。本論文從這個角度探討了國內(nèi)外企業(yè)網(wǎng)站與企業(yè)文化結(jié)合完美并達(dá)到視覺最優(yōu)化的網(wǎng)站實(shí)例。在此基礎(chǔ)上，自行設(shè)計(jì)五個滿足網(wǎng)頁設(shè)計(jì)工作流程并達(dá)到視覺優(yōu)化標(biāo)準(zhǔn)的網(wǎng)頁實(shí)例。
 筆者認(rèn)為要達(dá)到一個企業(yè)網(wǎng)站視覺最優(yōu)化，就要從企業(yè)的角度出發(fā)，深刻理解企業(yè)的需求，同時也要了解用戶群的需求，結(jié)合設(shè)計(jì)的理念，搭配好色彩，用心去做，就可以做出讓自己、讓企業(yè)、讓用戶滿意的網(wǎng)站。
  
關(guān)鍵詞：企業(yè)網(wǎng)站，網(wǎng)頁設(shè)計(jì)，網(wǎng)頁布局

Abstract
 With the development of informationization and increasingly widespread of network nowadays, the enterprise website has been a window for propagandizing enterprise's image, which is also an effective link between the enterprise and their clients, and an important component of enterprise's informationization construction. However, the thorough investigation indicated that these main websites do not display their proper effect.
 This article elaborates the concept of enterprise website, the significance and the functions, and analyzes present situation of development in Chinese enterprise website and the demand of visual optimization in enterprise website design. The foundation of an enterprise website visual optimization is homepage design. Therefore, the author has studied the concept, the connotation and the characteristics of homepage design in detail, and proposes the strategy of homepage visual optimization from the angle of homepage layout and esthetics, namely visual integral optimization, balance optimization, combinational optimization.
 However, the homepage design and the enterprise website become an integration means that enterprise's cultural connotation should be indicated in the homepage design. This article has discussed some works of enterprise website and the enterprise culture perfectly combined and achieved the visual optimization both at abroad and home from this point of view. Furthermore, based on those works, I would like to introduce five other illustrations made by myself which are both meet the work flow of website design and achieved the standard of visual optimization.
 The author figures out that the website design should be on behalf of the enterprise and profoundly understand the requirements of it to achieve the visual optimization. Meanwhile, an enterprise website satisfied by oneself, by enterprise and by consumers also needs designer to realize the demand of consumers, combine idea of design, use proper color, and do it by heart.
 
Keywords : Enterprise Website, Website Design, Website Layout