經(jīng)濟(jì)管理出版社書目信息管理系統(tǒng)的設(shè)計(jì)與開發(fā)

論文字?jǐn)?shù):17984,頁(yè)數(shù):49

摘  要

數(shù)字化和網(wǎng)絡(luò)化是當(dāng)今時(shí)代的顯著特征，出版社在作為信息的加工者、傳播者的同時(shí)又是一個(gè)企業(yè)，它亟需借助信息技術(shù)突破傳統(tǒng)運(yùn)作模式，面對(duì)出版行業(yè)的這種現(xiàn)狀，本文針對(duì)經(jīng)濟(jì)管理出版社的具體需求，描述了“書目信息管理”這一系統(tǒng)的設(shè)計(jì)及實(shí)施方案，詳細(xì)闡述了整個(gè)應(yīng)用系統(tǒng)的設(shè)計(jì)思路。本系統(tǒng)幫助現(xiàn)代出版社充分利用和挖掘出版資源，提高出版社運(yùn)營(yíng)效率，降低運(yùn)營(yíng)成本，通過(guò)網(wǎng)絡(luò)化和信息化的實(shí)現(xiàn)，結(jié)合網(wǎng)絡(luò)運(yùn)營(yíng)的新型模式，高效、動(dòng)態(tài)的管理出版社的圖書資源，并對(duì)外進(jìn)行網(wǎng)絡(luò)營(yíng)銷。本系統(tǒng)共分為三個(gè)模塊：書目信息管理、網(wǎng)絡(luò)營(yíng)銷系統(tǒng)、書目數(shù)據(jù)生成。其中書目管理包括對(duì)出版社書目的瀏覽、增加、修改、各種方式的查詢及分類管理等等；網(wǎng)絡(luò)營(yíng)銷系統(tǒng)是通過(guò)對(duì)書目信息和客戶信息的有效管理，借助電子郵件群發(fā)功能來(lái)向客戶進(jìn)行圖書宣傳，可以根據(jù)模版自動(dòng)插入書目信息生成郵件；書目數(shù)據(jù)生成包括書目數(shù)據(jù)的導(dǎo)入導(dǎo)出及模版管理，可以以多種模板實(shí)現(xiàn)書目數(shù)據(jù)庫(kù)中的書目信息與Excel和word之間的轉(zhuǎn)換。

關(guān)鍵詞：書目管理；網(wǎng)絡(luò)營(yíng)銷；郵件群發(fā)；出版社

ABSTRACT

The digitization and the network is the remarkable characteristic of the present era, the publishing house are not only the information processors and disseminators but also an enterprise, it urgently need to breakthrough tradition operation pattern with the information technology, facing this kind of present situation of the publication, this article described the project of the design and execution of the system which is called "the book information management system" to meets the concrete need of the economical management publishing house, and elaborated the entire design of the application system in detail. This system help modern publishing house make full use of the publication resources and excavate the publication resources, enhances the efficiency of the publishing house, reduces the cost of  the operation, manage the books resources of the publishing house effectively and dynamically by combines the web, information and new operation pattern together, and carries on the external network marketing. This system has three modules: Book information management, online marketing system and book data generating. Book management includes the browsing, increasing, revision of the book information, and it can search the book information with kinds of condition, and it can carry out the classified management of the book information. The network marketing system advertise the book by e-mail marketing through to the effective management of the book and customer information, it can produce the e-mail with book information according to the pattern plate automatically; book data generating can make the book information in or out of the database, and convert the book information to Excel or Word according to kinds of pattern plate.

Key words: Books management；Network marketing；Massive e-mail；Publishing house；

目  錄

引  言 1
第一章  系統(tǒng)概述 2
1.1系統(tǒng)開發(fā)背景 2
1.2系統(tǒng)國(guó)內(nèi)外發(fā)展現(xiàn)狀及開發(fā)意義 2
1.3系統(tǒng)設(shè)計(jì)特點(diǎn) 3
第二章  系統(tǒng)分析 4
2.1系統(tǒng)可行性分析 4
2.1.1經(jīng)濟(jì)可行性 4
2.1.2技術(shù)可行性 4
2.1.3社會(huì)可行性 4
2.1.4人員可行性 5
2.2系統(tǒng)開發(fā)原則 5
2.3系統(tǒng)需求分析 5
2.3.1用戶需求情況 6
2.4組織結(jié)構(gòu)圖與職能分析 6
2.4.1經(jīng)濟(jì)管理出版社組織結(jié)構(gòu)圖 6
2.4.2職能分析 6
2.5系統(tǒng)業(yè)務(wù)流程圖與分析 7
2.5.1系統(tǒng)業(yè)務(wù)流程圖 7
2.5.2業(yè)務(wù)流程分析 8
2.6系統(tǒng)數(shù)據(jù)流程圖與分析 10
2.6.1系統(tǒng)數(shù)據(jù)流程圖 11
2.6.2數(shù)據(jù)流程分析 11
2.7數(shù)據(jù)字典 13
2.7.1 數(shù)據(jù)元素 13
2.7.2 數(shù)據(jù)結(jié)構(gòu) 14
2.7.3 數(shù)據(jù)流 15
2.7.4處理邏輯 15
2.7.5 數(shù)據(jù)存儲(chǔ) 16
2.7.6 外部實(shí)體 16
第三章  系統(tǒng)設(shè)計(jì) 17
3.1系統(tǒng)總體結(jié)構(gòu)設(shè)計(jì) 17
3.2系統(tǒng)模塊功能設(shè)計(jì) 17
3.2.1書目管理模塊的功能設(shè)計(jì) 17
3.2.2網(wǎng)絡(luò)營(yíng)銷模塊的功能設(shè)計(jì) 18
3.2.3數(shù)據(jù)生成模塊的功能設(shè)計(jì) 19
3.2.4系統(tǒng)管理模塊的功能設(shè)計(jì) 19
3.3系統(tǒng)代碼設(shè)計(jì) 19
3.4系統(tǒng)數(shù)據(jù)庫(kù)設(shè)計(jì) 20
3.4.1 概念設(shè)計(jì) 20
3.4.2 系統(tǒng)物理結(jié)構(gòu)設(shè)計(jì) 22
3.5系統(tǒng)輸入、輸出及界面設(shè)計(jì) 26
3.5.1輸入設(shè)計(jì) 26
3.5.2輸出設(shè)計(jì) 26
3.5.3界面設(shè)計(jì) 26
第四章  系統(tǒng)實(shí)施 28
4.1系統(tǒng)實(shí)施環(huán)境 28
4.1.1開發(fā)工具 28
4.1.2數(shù)據(jù)庫(kù) 28
4.1.3運(yùn)行平臺(tái) 28
4.2系統(tǒng)運(yùn)行與調(diào)試 28
4.3系統(tǒng)維護(hù) 29
第五章  總結(jié) 30
5.1系統(tǒng)特點(diǎn) 30
5.2系統(tǒng)存在的問(wèn)題 30
5.3系統(tǒng)展望 30
參考文獻(xiàn) 32
附  錄 33
附錄一：英語(yǔ)原文 33
附錄二：中文翻譯 39
致謝詞 44