Analysis and Design of Reconfigurable
Retail Customer Relationship Management System
Abstract
As a very important part of economic field in our country, retailing has made great achievements, but at the same time, it is facing more and more competitions and challenges. Nowadays, more and more Chinese retailing companies have been aware of the importance of Customer Relationship Management for building their core-competence. Building and keeping a good customer relationship is the foundation of enterprises' predominance in the competition.
In this paper, analyze the feature and function of the CRM system in the retail enterprises, and how to study and apply the system of CRM based on B/S pattern in retailing are discussed, and then design the function pattern of the system. Design the construction of this CRM system on Microsoft .NET according to the feature of the retailing, propose the construction of this CRM system that based on B/S pattern. And explain those key technologies needed to develop CRM based on the B/S pattern.This system is divided into modules. These modules are independent each other, therefore design of all modules is easy and feasible.
Carrying out the research of reconfigurable CRMS can help Chinese retailing companies to enhance its CRM level and work efficiency. It has vast of market foreground. On the subject of retail background, application of technology development reconstruction CRMS, this study has some theoretical value and practical significance.
