互聯網的出現使人類的經濟活動進入了一個新的時期，網絡經濟作為一個嶄新的名詞出現在科技、金融、教育等各個領域。新經濟的出現引發了人們對新經濟中企業的商業運作模式的思考和實踐，這便為諸多電子商務模式的出現奠定了基礎。
隨著網絡技術的飛速發展，越來越多的人感受到了網絡帶給人們的便捷與樂趣，越來越多的人喜歡通過網絡游戲來愉悅心身，他們把網絡游戲融入了自己的生活，他們在這個世界里娛樂、付出的同時也想要從這個世界中索取，于是，便有了需求和購買，便有了物品的等價交換，而虛擬世界中的虛擬物品也就有了自己的價值，網絡游戲中的虛擬物品交易也便隨之而來。對于目前虛擬物品交易市場的混亂現象，如何為廣大網游玩家提供一個安全便捷的交易平臺是本課題所研究的重點。
本課題來自于真實的企業級項目，從虛擬物品交易的服務類網站開始，將B to C的電子商務模式融合其中，并使用諸多先進的互聯網技術來實現預期的功能。本文則將對B to C電子商務模式和諸多互聯網技術在服務類網站中的應用做一個比較深入的探討。
關鍵詞：虛擬物品交易；電子商務；B to C；AJAX；Atlas
The design and realization for virtual product trades of the network game
ABSTRACT
The emergence of the Internet makes the mankind's economic activities get into a new period, network economy's conduct and actions is a brand-new of the word appear in each realms, such as science and technology, finance and education...etc. The lately economic emergence caused people to thinking and fulfillment the business enterprise operate of mode in the business of lately economic, this laid foundation for the emergence of many electronic commerce modes appear.
Along with the development of the network technique, more and more people felt that the network brings people's convenience and fun, more and more people like to pass network game to dulcify their temper, they bring network game in to their normal life, they built the virtual world of the network game, they are amusement in this world, pay to also want to obtain from this world, then, had a need and want to purchase, the goods’ exchnge of equal values appears naturally, and the virtual product in the virtual world also had it’s own value, the virtual product trades in the network game also follow then. Facing the confusion phenomenon in the trade market of the virtual product currently, how to provide a safely and convenient bargain platform for the large customer is the point that this topic studies.
The B to C is a economic mode that appeared more early in the Internet economy. It takes Internet as a tool or means, providing a kind of serves from business enterprise to the end customers. There are types, such as gate website, shopping website and service website...etc. basically. This article will beginning with an actual business enterprise item, do a more thorough study about the application of the B to C electronic commerce mode and many advanced Internet technique in the service website.
This topic comes from an actual business enterprise item, start with the service website of the virtual product trades, blending the B to C electronic commerce mode with them, and used many advanced Internet technique to carry out anticipant function.This text will do a more thorough study about the apply of the B to C electronic commerce mode and the advanced Internet technique in the service website.
