汽車銷售企業(yè)物流系統(tǒng)的優(yōu)化

工業(yè)工程論文編號:GY015  論文字?jǐn)?shù):22462.頁數(shù):32

正文目錄
第一章 引言 1
第一節(jié) 選題意義 1
第二節(jié) 選題目的 2
第二章 汽車銷售企業(yè)物流系統(tǒng)研究現(xiàn)狀 3
第一節(jié) 汽車銷售企業(yè)的概念分類 3
一、 汽車銷售企業(yè)的概念 3
二、 汽車銷售企業(yè)的分類 3
三、 汽車物流的概念 3
四、 汽車物流的分類 4
五、 中國整車物流的特點 5
六、 我國汽車整車物流現(xiàn)有的問題 6
第三章 汽車銷售企業(yè)進(jìn)行物流優(yōu)化的必要性及措施 8
第一節(jié)  汽車銷售企業(yè)面臨的現(xiàn)狀 8
一、利潤下降 8
二、市場規(guī)范化程度增加 8
三、固定投資的規(guī)模大 8
四、汽車銷售商處于弱勢地位 10
五、嚴(yán)重依賴汽車品牌，經(jīng)營風(fēng)險大 10
六、其他銷售模式的沖擊 10
七、競爭對手之間的競爭升級 10
八、汽車經(jīng)銷商自身存在的問題 11
第二節(jié)   汽車物流系統(tǒng)優(yōu)化的必要性 12
第四章  上海鵬宇汽車公司物流系統(tǒng)的分析 15
第一節(jié)  上海鵬宇汽車銷售有限公司的概述 15
第二節(jié)  上海鵬宇公司的物流系統(tǒng)流程分析 17
一、 公司內(nèi)部物流流程 17
二、客戶購車流程分析 19
三、車輛在途流程分析 20
第三節(jié)  上海鵬宇汽車公司銷售物流系統(tǒng)的改進(jìn) 20
一、改進(jìn)的目標(biāo) 20
二、解決方案 21
三、提高汽車物流技術(shù)的途徑 22
第五章  結(jié)論與展望 25
【參考文獻(xiàn)】 26
致 　謝 27

摘  要

 隨著汽車需求量的增加，近兩年的汽場發(fā)展的非常快，中國汽車產(chǎn)量年均增長速度達(dá)到20%--30%。汽車產(chǎn)業(yè)規(guī)模不斷擴大，汽車銷售企業(yè)的數(shù)量也在近幾年間不斷增加，且以品牌代理形式的4S店為主，而且數(shù)量還有不斷擴大的趨勢。目前中國正處于汽車發(fā)展的初級階段，市場也正處于培育壯大期間。汽車生產(chǎn)企業(yè)和汽車銷售商也處于親密的合作期，但也不是很樂觀。初級階段下，汽車生產(chǎn)企業(yè)處于明顯的主導(dǎo)地位，銷售企業(yè)的硬件要求都由生產(chǎn)企業(yè)指定導(dǎo)致目前銷售企業(yè)間同質(zhì)化嚴(yán)重且每期銷售量都有硬性規(guī)定，為完成任務(wù)導(dǎo)致銷售企業(yè)的競爭處于白熱化，爆發(fā)價格戰(zhàn)已是常見。為在競爭中求發(fā)展，提高銷售企業(yè)的核心競爭力，提高服務(wù)水平是必須的。
 本文針對汽車銷售企業(yè)中物流運作的現(xiàn)狀，存在的問題等進(jìn)行探討，并與當(dāng)今國際中的最新主流發(fā)展水平進(jìn)行對比，結(jié)合當(dāng)今中國汽車業(yè)及物流業(yè)的發(fā)展，并通過分析現(xiàn)實企業(yè)的情況來爭取探尋一條汽車銷售企業(yè)結(jié)合物流最新技術(shù)而使競爭力進(jìn)一步提高的適合方法。并以上海鵬宇汽車銷售服務(wù)有限公司物流流程改造為例，上海鵬宇汽車銷售有限公司是東風(fēng)雪鐵龍品牌在上海的五家4S店之一，并已有將近七年的歷史。經(jīng)歷了汽車市場從市場培育到逐漸火熱再到現(xiàn)在的激烈競爭，應(yīng)該說他的發(fā)展歷程及現(xiàn)狀代表了當(dāng)今中國4S店發(fā)展的過程和普遍的現(xiàn)狀。通過對鵬宇公司的物流進(jìn)行分析，其中的問題也應(yīng)該是其他4S店普遍存在的。
 
 
關(guān)鍵詞：物流、系統(tǒng)、汽車銷售企業(yè)、優(yōu)化

Automobile sales enterprise logistics system optimization
 
  ABSTRACT

 With the increase in demand for motor vehicles and nearly two years of field development of steam very quickly, China's car output reached an average annual growth rate of 20% -- 30%. The automobile industry continues to expand the scale, sales of automobiles the number of enterprises in recent years has steadily increased, acting with a brand form of four S-based shops, but the number still growing trend. At present, China is the development of the car at the initial stage; the market is in fostering the growth period. Auto manufacturers and car dealers are also in close cooperation period, it is not very optimistic. Under the initial stage, automobile manufacturers are at a distinct dominant position. Sales of enterprise hardware requirements specified by manufacturers to sell enterprises homogenization serious and each has hardware sales provisions for the completion of tasks to sales in the competitive world, the outbreak of the price war is already common. Competition for the development and marketing enterprises to enhance their core competitiveness, improve service levels is essential.
 Based on vehicle sales enterprise logistics operation of the status quo, as well as the existence of the discussions and the current international and the latest mainstream development levels compared with today's Chinese automobile industry and the development of the logistics industry. By analyzing reality and the situation in enterprises to explore for a combined automobile sales logistics enterprises stiffer competition from the latest technology into a force further enhance the suitable method. Peng-yu and the Shanghai Automobile Sales Company logistics transformation process as an example. Shanghai Peng-yu automobile sales company Dongfeng Citroen brand in Shanghai 5 4 S shop, and nearly seven years of history. Experience of the automobile market from the market to gradually nurture fiery and up to now, the intense competition, He should say that the course of development and current situation of China today on behalf of four S shop development process and the general situation. Peng-yu of the logistics company for analysis, the issue should also be other shops 4 S widespread
 
  KEYWORDS：logistics，system，Enterprise Car Sales，Optimization