China Road and logistics resources is extremely scattered, more than 90% of the vehicles are owned by individuals, large-scale operation can not be achieved; unable to network management; the ultimate realization of China's logistics industry can not be standardized, resulting in China's extraordinarily high cost of road logistics. A long time, due to the impact of the planned economy, the majority of third-party logistics enterprises in China during the planned economy period is the commercial, material, food, transportation and other sectors from transportation companies in transition. Serious fragmentation, lack of integration of enterprises, non-intensive management advantages, economies of scale difficult to achieve. China's road capacity on the one hand, the status quo is tense, on the other hand, frequent and invalid mobile trucks,The phenomenon of empty car parks, such as general cargo, vehicles use a very low efficiency. This year, e-commerce has developed rapidly, so inefficient compared to the logistics industry on the surface. But now the domestic model of e-commerce or stay at a relatively low level, because of China's road freight transport logistics is traditional. Employees in the quality of the logistics industry was generally not high, the reasons for poor infrastructure and so on, based on the situation only through the integration of logistics resources to achieve the scale of operations and information management, is the modernization of China's logistics (in particular the modernization of road logistics) only a way out.
This article from the reality of e-commerce in the context of third-party logistics model for the purpose of innovation, combined with pre-collected a large number of e-commerce logistics and modern logistics information technology-related information, e-commerce logistics and e-commerce against the backdrop of China's road freight logistics model innovative research. I have studied in the past has produced a considerable wealth of e-commerce logistics model based on innovation, combined with the status quo of China's freight market analysis of e-commerce logistics model, how the logistics of e-commerce model will be viable into the real freight market, explore new issues, to improve response.
KEYWORDS: E-commerce; third-party logistics; modern logistics information technology; development strategy
