旅游電子商務(wù)服務(wù)體系的研究

旅游電子商務(wù)服務(wù)體系的研究
摘要

 隨著IT技術(shù)的發(fā)展應(yīng)用，旅游電子商務(wù)的應(yīng)用也進(jìn)入了更為快速的發(fā)展軌道，旅游企業(yè)及各種旅游組織機(jī)構(gòu)的管理模式也發(fā)生了巨大的變化。IT環(huán)境下旅游業(yè)的發(fā)展必然要應(yīng)用信息技術(shù)與管理模式的改變來(lái)提升旅游企業(yè)的競(jìng)爭(zhēng)能力。目前，各類旅游組織及國(guó)家正在進(jìn)行從管理模式向服務(wù)模式的深刻變革，因此旅游電子商務(wù)已經(jīng)不再是單純的企業(yè)運(yùn)作問(wèn)題，而是向新的管理方式轉(zhuǎn)變的一種需要。在傳統(tǒng)旅游業(yè)以及新型電子商務(wù)行業(yè)的進(jìn)一步了解之下，對(duì)旅游電子商務(wù)服務(wù)體系有了更深一層的理解。旅游電子商務(wù)服務(wù)體系是以網(wǎng)絡(luò)技術(shù)為基礎(chǔ)，旅游業(yè)為核心，互聯(lián)網(wǎng)為渠道來(lái)實(shí)現(xiàn)各種商業(yè)活動(dòng)，例如：網(wǎng)上發(fā)布旅游信息、網(wǎng)上公關(guān)促銷、旅游市場(chǎng)調(diào)研、網(wǎng)上旅游交易、網(wǎng)上支付以及售后服務(wù)等。對(duì)于旅游電子商務(wù)服務(wù)體系，還有待于我們進(jìn)一步的研究。

關(guān)鍵詞：  旅游業(yè)   電子商務(wù)   服務(wù)體系

Abstract
With the development and application of IT technology, tourism e-commerce applications into the fast track of development, tourism enterprises and various tourism organization management model has undergone tremendous changes. The development of tourism in the IT environment is bound to apply the changes in information technology and management mode to enhance the competitiveness of tourism enterprises. At present, various kinds of tourism organizations and countries are conducting management model to the service mode of the profound changes in the tourism e-commerce is no longer a simple operation of enterprises, but a need to shift to the new management style. Under the further understanding of the traditional tourism and new e-commerce industry, have a deeper understanding of tourism e-commerce service system. Tourism e-commerce service system based on network technology, the tourism industry as the core of the Internet as a channel to achieve a variety of commercial activities, such as: online travel information, online public relations promotion, tourism market research, online travel transactions, online payments and After-sales service.
Key Words:   Tourism    E-commerce    Service system

目錄
 
一、引言……………………………………………………………………………………………………………4
二、我國(guó)旅游電子商務(wù)服務(wù)體系現(xiàn)狀…………………………………………………………………….......5
    （一）我國(guó)旅游業(yè)的發(fā)展現(xiàn)狀…………………………………………………………………………….5
    （二）我國(guó)電子商務(wù)的發(fā)展現(xiàn)狀…………………………………………………………………………5
（三）我國(guó)旅游電子商務(wù)的發(fā)展過(guò)程…………………………………………………………………..6
三、我國(guó)旅游電子商務(wù)的網(wǎng)絡(luò)技術(shù)基礎(chǔ)……………………………………………………………………..7
    （一）計(jì)算機(jī)互聯(lián)網(wǎng)結(jié)構(gòu)……………………………………………………………………………………7
    （二）電子支付系統(tǒng)………………………………………………………………………………………..11
    （三）網(wǎng)站的建設(shè)…………………………………………………………………………………………..14
四、我國(guó)旅游電子商務(wù)的經(jīng)濟(jì)學(xué)分析………………………………………………………………………16   

 （一）電子商務(wù)環(huán)境中的旅游市場(chǎng)…………………………………………………………………….17
    （二）旅游產(chǎn)品與服務(wù)的網(wǎng)絡(luò)營(yíng)銷…………………………………………………………………….18
五、我國(guó)旅游電子商務(wù)企業(yè)組織與管理…………………………………………………………………….19
    （一）企業(yè)組織理論與旅游企業(yè)組織結(jié)構(gòu)…………………………………………………………...20
    （二）電子商務(wù)與旅游企業(yè)組織的市場(chǎng)交易………………………………………………………...21
    （三）旅游電子商務(wù)供應(yīng)鏈管理…………………………………………………………………………22
六、結(jié)論……………………………………………………………………………………………………………23
參考文獻(xiàn)…………………………………………………………………………………………………………24