電視臺與網絡新媒體的融合與發展策略研究

電視制片管理論文編號:DSZP043 論文字數:4650,頁數:08 附任務書,開題報告,中期檢查表,指導記錄,答辯表

目  錄
緒論 4
一、電視臺與網絡媒體融合發展的意義 4
二、電視臺與網絡新媒體融合發展的方式 4
三、電視臺與網絡新媒體融合發展的策略 5
（一）從內容方面 5
（二）從改變播出方式等方面 6
四、結論 6
致謝 7
參考文獻 8

 摘要：隨著時代的發展，報紙、雜志、電視臺等舊媒體面臨著網絡等新媒體的沖擊，如何在競爭如此激烈的媒體行業占據自己的應有的地位，成了電視媒體如今面對的最主要的問題，而想要繼續成為媒介的主要傳播手段，與網絡等新媒體的融合成了當今電視媒體的當務之急。在這種環境下，電視媒體可以從內容、播出方式、活動、品牌等方面與網絡新媒體進行融合發展，重視節目內容質量，改變傳播內容方式，與網絡媒體進行互動傳播，從而使電視媒體在人們心中占有重要的媒介地位。
 關鍵詞：電視媒體;網絡新媒體;融合發展 

The integration and Development Strategy of TV stations and networks media
   ABSTRACT：With the development of the times, newspapers, magazines, television networks such as the old media is facing the impact of new media such as how the media in such a competitive industry, should occupy its own position, now facing the television media has become the main problem, and want to continue to be the main means of communication media, and network integration of new media has become an urgent task of today's television media. In this environment, the television media content can be broadcast methods, events, brands such as integration with the network of new media development, attention to content quality, and change the way content communication, and network communication media to interact, so that television media in people's minds an important position in the media.
 Key words: Tv media; Network new media; Integrational development