THE IMPORTANCE OF CHARACTER SETTING IN THE DEVELOPMENT OF ANIMATION DERIVATIVES
Abstract：Animation is the use of derivatives in the original cartoon animation characters, cartoon animation with professional designers derivatives designed to create a series developed for the sale of services or products. Such as audio and video products, film, books novels, all kinds of games, toys, cartoon image of the models, clothing, beverages, stationery ... ... can be developed into animation derivatives, a better way to license the image derivative to a wider range of areas, such as: themes Restaurants, cafes comics, theme parks and other tourism and service industries and so on. With globalization and the digital animation technology, animation industry as a sunrise industry in people's daily cultural life of the account for a growing number of parts. The derivatives, as the animation industry chain value and potential of the most part, the success of its development and its setting is closely related to animated characters. Currently the main animation derivatives showed the following characteristics: First, the brand holds monopoly of foreign animation; Second Development Bank on domestic animation derivatives. Derivatives of domestic animation development, production, promotion has become very tender, although with some development, but now has not launched a successful manufacturing the same as the Disney brand, has not been introduced as a success as cartoon characters Mickey Mouse brands, brand building, product manufacturing, marketing and other aspects and links are also problematic.
