阿里巴巴的文化價(jià)值觀研究

電視制片管理論文編號(hào):DSZP026 論文字?jǐn)?shù):7954,頁(yè)數(shù):11 附任務(wù)書,開題報(bào)告,中期檢查表,指導(dǎo)記錄,答辯表

目 錄
緒論 1
一、文化價(jià)值觀概述 2
（一）什么是文化價(jià)值觀 2
（二）企業(yè)文化價(jià)值觀的概念及其作用 2
二、阿里巴巴與其先進(jìn)的文化價(jià)值觀 3
（一）淺談阿里巴巴企業(yè)文化價(jià)值觀 5
（二）企業(yè)塑造了成功的內(nèi)生文化 5
三、阿里巴巴的價(jià)值觀在企業(yè)發(fā)展中起到什么作用
 （一）文化價(jià)值觀是阿里巴巴的一種盈利模式                         
 （二）文化價(jià)值觀成為阿里巴巴生產(chǎn)和發(fā)展的精神支柱
 （三）阿里巴巴的企業(yè)文化價(jià)值觀建設(shè)對(duì)于中國(guó)民營(yíng)企業(yè)發(fā)展的借鑒意義
四、結(jié)論 6
致謝 8
參考文獻(xiàn) 9

摘要: 中國(guó)是一個(gè)以國(guó)有企業(yè)為經(jīng)濟(jì)主體的國(guó)家，企業(yè)文化也如同整個(gè)國(guó)家經(jīng)濟(jì)建設(shè)一樣，正在經(jīng)歷一番曲折的成長(zhǎng)過程。在傳統(tǒng)計(jì)劃經(jīng)濟(jì)體制下，高度集權(quán)的管理模式，雖然形成了注重國(guó)家利益的大集體觀念的企業(yè)文化模式，但是這種集權(quán)管理模式過于行政化，職工群眾的積極性未能充分發(fā)揮出來，民主管理的監(jiān)督約束機(jī)制顯得無力。在我實(shí)行經(jīng)濟(jì)體制改革以后，傳統(tǒng)計(jì)劃經(jīng)濟(jì)體制逐步轉(zhuǎn)換為社會(huì)主義市場(chǎng)經(jīng)濟(jì)體制，中國(guó)企業(yè)文化建設(shè)的環(huán)境開始轉(zhuǎn)變，越來越多的民營(yíng)企業(yè)開始建立有自己特色的企業(yè)文化價(jià)值觀，并取得了較顯著的成就，阿里巴巴是一個(gè)具有獨(dú)特企業(yè)文化價(jià)值觀，并能將其成功運(yùn)用在企業(yè)運(yùn)營(yíng)中的先鋒型民營(yíng)企業(yè)。

關(guān)鍵詞：企業(yè)文化價(jià)值觀；阿里巴巴；經(jīng)濟(jì)管理；轉(zhuǎn)變

ALIBABA’S CULTURAL VALUES RESEARCH
     Abstract：China is a state-owned enterprises as the main body of the national economy. Corporate culture is the same as the national economic construction, is going through hard of growth. In the traditional economic system, highly centralization of management system made enthusiasm of the staff can not play, although a focus on the concept of national interests, and belong the concept of enterprise culture model, it is not a good management system. Democratic management of supervision and restraint system seems powerless. After the implementation of economic, gradually, transform the traditional planned economy to a socialist market economic system, environment of enterprise culture is changing, more and more private enterprise create their own unique corporate culture values, and had a more significant achievements. Alibaba is a unique corporate culture values, and obtain success.
 Key words: Culture Values of Enterprise, Alibaba, economic management, change