RESEARCH ON MARKETING STRATEGY
FOR STUDENTS TOURISM MARKET
Abstract ：Contemporary university campus, the students gradually increased travel. Thinking of them as the most active and strongest ability to accept new things as a group, have become the tourism ranks in a team can not be ignored. Students grasp the motives and characteristics of travel behavior, development of great significance for students travel market. As fashion students, stimulate curiosity, and other psychological effects, its tourism consumer behavior and other groups showed very different characteristics. Therefore, we have visitors on college students to analyze consumer behavior in order to understand its features, to carry out proper guidance, will also benefit students in the development of the tourism market.
The tourism has it to be in sole possession of the characteristic, the tourism has the strong comprehensive nature and the high industrial interrelatedness, belongs to the multiplication, the trans-region, the trans-departmental comprehensive nature strong industry, the tourism also has the big multiplier effect, is very obvious to national economy's drawing function, based on tourism these characteristics, many countries and the area develops the tourism as the national economy pillar industry.
This article take the economic and statistics and the market marketing study as the basis, through refers to each kind of literature, unifies the market survey report, studies the university student to travel the consumer market marketing strategy. The first qualitative analysis affects our country tourist income each kind of factor, then system analysis university student own traveling characteristic and marketing research. Finally proposed that the university student travels the consumer market marketing pattern.
Keywords：University student; Traveling; Marketing strategy; Trend of development
