杭州天豐光電科技有限公司VI設(shè)計(jì)

包裝工程論文編號(hào):BZ014  論文字?jǐn)?shù):5123.頁(yè)數(shù):12

目  錄
中文摘要 I
英文摘要 II
目錄 III
1. VI的理論解析 1
 1.1 VI設(shè)計(jì)的概念及現(xiàn)狀 1
 1.2 企業(yè)進(jìn)行VI系統(tǒng)設(shè)計(jì)導(dǎo)入的意義 1
2. VI形象調(diào)研 2
 2.1 VI調(diào)研的重要性 2
 2.2 Vl調(diào)研的內(nèi)容 2
 2.3 VI調(diào)研的方法 3
3. 設(shè)計(jì)實(shí)例解讀 3
 3.1 主要任務(wù)與目標(biāo)   3
 3.2 公司概況 3
 3.3 公司品牌定位 4
 3.4 設(shè)計(jì)內(nèi)容重點(diǎn)解析 4
 3.5 整套VI系統(tǒng)作用綜述 5
4．總結(jié)與展望 5
致謝 8
參考文獻(xiàn) 9

摘 要：本論文以杭州天豐印刷有限公司VI設(shè)計(jì)為實(shí)例，從VI設(shè)計(jì)的理論知識(shí)到實(shí)際應(yīng)用過(guò)程做一次較深入的了解，通過(guò)收集必要的設(shè)計(jì)資料，加以分析，從而了解設(shè)計(jì)對(duì)象的基本狀況，進(jìn)行針對(duì)性的設(shè)計(jì)，做到有的放矢。以公司更名為契機(jī)，結(jié)合該公司想在中國(guó)市場(chǎng)更好的樹立、推廣其品牌，設(shè)計(jì)一套公司VI，對(duì)品牌進(jìn)行定位，結(jié)合公司經(jīng)營(yíng)特色，對(duì)比其他VI設(shè)計(jì)，打造一套突出公司特色的VI系統(tǒng)。

關(guān)鍵詞：VI設(shè)計(jì)；品牌戰(zhàn)略；視覺(jué)識(shí)別；LED面膜

Abstract: This thesis take Hangzhou Tianfeng Opto-electronic Technology Co.,LTD. VI design as an example, doing a better understanding of VI design from the theoretical knowledge to practical application. First by collecting and analyzing the necessary data, aim to understand the basic situation of target group then to design the VI in particular. The company changed its name as an opportunity to establish a better brand in the Chinese market as well as spread the brand. Than design a VI system, positioning the brand combined with operating characteristics of the company while comparing to other VI design to create a prominent feature of the VI system at last.

Keywords：VI Design; Brand Strategy; Visual recognition; LED Mask