Abstract: Childhood to determine a person's character is an important period,In this time period, the game of life is the main content of the child. The game carries the wisdom of enlightenment and empowerment of children, the important role of Yi Zhi. As an important carrier of games – toys, naturally has an irreplaceable role. Modern market, with the technology and the rapid development of technology, toys are getting smaller and smaller differences, as in toys toys derived packaging industry is the trend of fierce competition in the market to join the toy. How to makea place in the market, how to make toys come to the fore in other products,toyspackagingmarket is shown to his role.
Different stages of life have different psychological and physiological characteristics. Children the same period, these features will have a direct impact on the purchase of children's motivation and buying behavior. How can inspire children to maximize the purchasing desire to be the child's psychological and physiological characteristics of an analysis of the data used to investigate the facts and to analyze the different manifestations of the toy packaging design for the impact of the purchasing power of children. Specific on the color, shape, and consumer trends in areas such as these elements begin to explore the impact of the purchasing power of children, from the analysis of children's toys packaging characteristics of cognitive psychology to explore how to proceed and how the toy packaging design toy packaging design to increase the visual impact force.
Keywords：Toy packaging; Child psychology; Color; Purchase motivation
