Abstract: At present, the hole punching and bookbinding machine market is to the international market, has introduced a wide range and variety on display in the Chinese market, so that an eye-opener for the majority of users enjoy a variety of trendy style products. In the field of packaging industry, with the gradual improvement of the technological level of personalized highlights of the show and creativity, the type of merchandise, variety, style ever-proliferating, the same or similar products are now flooding the market, a wide variety of promotional tools are brands around promotional strategies, thus serialized brand packaging design has become an important brand strategy to enhance one of the means. In the economic era of the big bang, hole punching and bookbinding machine packaging of the series has become a trend.
Keywords：Packaging design; the hole punching and bookbinding machine; Visual impact; Serialization
