購(gòu)物袋的附加價(jià)值研究

包裝工程論文編號(hào):BZ067  論文字?jǐn)?shù):18378.頁(yè)數(shù):34

目  錄
中文摘要...........................................................Ⅰ
英文摘要...........................................................Ⅱ
目錄...............................................................Ⅲ
1.緒論.............................................................1
 1.1 購(gòu)物袋的定義 ...............................................1
 1.2購(gòu)物袋的價(jià)值與附加價(jià)值.......................................5
2．購(gòu)物袋的特征.....................................................7
   2.1 購(gòu)物袋對(duì)產(chǎn)品的用 ............................................7
   2.2 購(gòu)物袋的多元使用使用.........................................7
3．購(gòu)物袋的多元化附加價(jià)值..........................................10
   3.1 購(gòu)物袋附加價(jià)值的表現(xiàn)........................................10
  3.2 購(gòu)物袋附加價(jià)值的實(shí)現(xiàn)途徑....................................12
4．購(gòu)物袋再設(shè)計(jì)....................................................15
 4. 1購(gòu)物袋的再設(shè)計(jì)必然性........................................15
 4.2 購(gòu)物袋的設(shè)計(jì)................................................16
5．品牌服裝購(gòu)物袋設(shè)計(jì)實(shí)例..........................................20
   5.1 服裝的品牌效應(yīng)..............................................20
 5.2 綾致集團(tuán)（bestseller）的介紹 ..................................21
6．總結(jié)與展望......................................................25
致謝...............................................................27
參考文獻(xiàn)...........................................................28
附件...............................................................29

摘要：愛(ài)逛街的人們不難發(fā)現(xiàn)，當(dāng)下我們走進(jìn)商場(chǎng)時(shí)，映入眼簾的除了琳瑯滿(mǎn)目的商品外，人們手中各式各樣的購(gòu)物袋已經(jīng)成為了另一道獨(dú)特風(fēng)景線(xiàn)，特別當(dāng)我成為包裝工程專(zhuān)業(yè)的一名學(xué)生后，似乎是出于專(zhuān)業(yè)敏感性，我對(duì)購(gòu)物袋的關(guān)注也越來(lái)越多了。充滿(mǎn)設(shè)計(jì)感的購(gòu)物袋或者神秘魅惑，或者清新宜人，或者尊貴奢華，或者個(gè)性張揚(yáng)，吸引著消費(fèi)者的眼球。在當(dāng)今這個(gè)商品包裝隨著社會(huì)經(jīng)濟(jì)的飛速發(fā)展而日益完善的時(shí)代，購(gòu)物袋作為包裝的重要方面已經(jīng)成為增加商品附加價(jià)值的重要手段之一了。
 本文將先對(duì)購(gòu)物袋的范圍進(jìn)行定位，從市場(chǎng)的角度分析購(gòu)物袋存在的理由及其價(jià)值，接著分析購(gòu)物袋作為包裝形式的獨(dú)特的作用，并在一定層面上對(duì)購(gòu)物袋進(jìn)行分類(lèi)。本文的第三章，通過(guò)論述購(gòu)物袋設(shè)計(jì)與附加價(jià)值的關(guān)系，分析購(gòu)物袋設(shè)計(jì)具有的如經(jīng)濟(jì)價(jià)值、實(shí)用價(jià)值、審美價(jià)值、文化價(jià)值、社會(huì)價(jià)值、情感交流價(jià)值等附加價(jià)值，并討論購(gòu)物袋是如何通過(guò)結(jié)構(gòu)、材料、色彩、市場(chǎng)營(yíng)銷(xiāo)、整體設(shè)計(jì)等方面，最大程度地增加其附加價(jià)值，試圖從一個(gè)比較全面的角度論述，附加價(jià)值的實(shí)現(xiàn)是購(gòu)物袋設(shè)計(jì)中的一個(gè)不容忽視的重要方面。最后闡述購(gòu)物袋再設(shè)計(jì)的重要性，如何在針對(duì)購(gòu)物袋進(jìn)行市場(chǎng)調(diào)研后，成功進(jìn)行購(gòu)物袋的再設(shè)計(jì)，最后附上本人在對(duì)某一服裝品牌分析研究之后的購(gòu)物袋設(shè)計(jì)實(shí)例。
關(guān)鍵字：購(gòu)物袋；附加價(jià)值；再設(shè)計(jì)；包裝設(shè)計(jì)

Abstract：People who like shopping would find out that when we walk in the shopping mall, there are a superb collection of beautiful commodities in my eyes. Besides, all sorts of shopping bags in people’s hands have become special scenery. Especially, when I come to be a student major in packaging engineering, I have paid much more attention to the shopping bag. These shopping bags look as if they are mysterious or pure or noble or individual attract consumers’ eyes. With the development of economy, commodity packaging improves increasingly. Packaging design is become an important means to increase the add value of commodities.
 This thesis expounds the shopping bags’ scope, from the market view to analyze the existence of the shopping bags and its value. Then analyze the shopping bag as one kind of packaging how it exerts particular effect. And to classify the shopping bags. The third chapter of this thesis analyzes the shopping bags’ value-added such as economic value, practical value, aesthetic value, cultural value, social value, emotional value through state the relationship between shopping bag design and add value. And then discuss how to maximize the added value of shopping bags through the design of structure, material, color, marketing and overall. Try to illustrate the importance of the design in increase of add value from a comprehensive perspective. At last expound how to do a market research of shopping bag and the importance of shopping bag redesign. Add my design example after studying a chosen clothes brand.

Key words: shopping bag ;add value ;redesign ;packaging design